Kitkat Peanut Chunky

Try one and if you don’t like it, you can punish the makers. TV and OOH drove consumers to a website where they could choose any member of the R&D team, select from a range of tortures and witness their filmed punishments. (Role: Creative)

Orange Tango ‘Voodoo Doll’

The first of many mad-cap merchandising ideas for Tango - a voodoo doll, with the power to inflict the 'hit of oranges in Tango' on unsuspecting victims, as demonstrated by members of the cult of ‘Go-Tan’. TV, Merchandising, Print. (Role: Creative)

Orange Tango ‘Genetics’ (Pt.1)

The Tango marketing board threatens to release the Tango gene into the food chain across Britain. The campaign presented a pioneering foray into mass audience participation by prompting an outrageous demand every week.

Orange Tango ‘Genetics’ (Pt.2)

Though their demands were met on a mass scale, it was (obviously) never going to be enough - enter the concluding commercial in quintessential Tango style.

Anti-slavery International

A Cannes Gold Lion awarded print concept for Anti-Slavery International. (Role: Creative. Credit shared with Michael ‘Meaty’ Campbell).

Royal Mail - Print

A series of interactive postcards inserted in teen magazines designed not just to communicate that using the mail can be fun, but to prove it. Consequently, the campaign was accepted into the D&AD annual. (Role: Creative)

Mazda

One of the UK’s first ever interactive TV campaigns requiring consumers to interact in order to access more information within every channel. The ads received huge PR coverage, were pastiched on hit TV show ‘Whose Line Is It Anyway’ and featured in the D&AD annual. Directed by the inimitable and irrepressible Tony Kaye. (Role: Creative)

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